El Junto's Privacy Policy


Last Updated: May 7th, 2026

El Junto, Inc. ("El Junto," "we," "our," or "us") provides the El Junto mobile application and the website located at www.eljunto.com (collectively, the "Services"). This Privacy Policy explains how we collect, use, share, and protect information when you use our Services. This Privacy Policy is incorporated into and governed by our Terms of Service.

By using the Services, you agree to the collection and use of information as described in this Privacy Policy.


1. Information We Collect

A. Information You Provide to Us

To create an account, we require:

  • a valid email address
  • a name (which may be a pseudonym)
  • a unique user handle

By registering, you give El Junto permission to send you service-related emails.

You may also choose to provide:

  • your location
  • a profile photograph
  • a profile blurb
  • books you have read ("Bookcase")
  • your reviews of those books

We collect your mobile device type and identifier to provide app alerts and notifications, which you may manage in your device settings.

Payments: All subscription payments are processed by the app store you use (Apple App Store or Google Play). We do not receive or store your payment card information. We may receive limited transaction details such as payment dates, renewal status, and total amounts. For payment-related data, please refer to Apple's or Google's privacy policies.


B. Information Collected Automatically

We collect certain information automatically through server logs and analytics tools. This includes:

  • IP address
  • browser type
  • device type
  • operating system
  • referring/exit pages
  • date/time stamps
  • click and navigation data

This information helps us analyze trends, manage the Services, and understand usage patterns. It is not linked to Personal Information and may be shared in aggregate form.


C. Microsoft Clarity & Microsoft Advertising

We use Microsoft Clarity and Microsoft Advertising to understand how users interact with our Services and to improve our products, user experience, and advertising. These tools collect information such as:

  • pages visited, clicks, scroll depth, and navigation patterns
  • heatmaps showing where users move or click
  • session replays of non-sensitive interactions (Microsoft automatically masks sensitive fields)
  • device and browser information (screen size, OS, browser type)
  • general location based on IP address
  • advertising interaction data

This data is collected through first- and third-party cookies and similar tracking technologies. We use it to analyze usage, detect fraud or security issues, optimize the Services, and improve advertising relevance.
For more information on how Microsoft collects and uses data, please see the Microsoft Privacy Statement.Our Services are not permitted or intended for anyone under the age of 18.


2. Who Can See Your Information

El Junto is a social app. Your profile and activity are visible to all other users.


Publicly Visible to All El Junto Users
  • your name (or pseudonym)
  • your user handle
  • your profile blurb
  • your profile picture
  • the book clubs you belong to
  • your Book Case (including your reviews)
  • your follower/following information

Do not share personal or sensitive information in these areas.

Club-Related Visibility (visible to all users)

  • Club Charters
  • Member Request Prompts
  • Basic meeting information (book title, author, section covered, date, time)

Private to Club Members Only
  • Club Messages
  • Discussion Questions

3. Blocking

We allow users to block other users. When you block someone:

  • They cannot follow you
  • They cannot invite you to clubs they are a leader of
  • They cannot request to join clubs you are a leader of

However:

  • If you and a blocked user are members of the same book club, you will still see each other's posts or activity within that club.
  • It is your responsibility to leave the club if you do not want any interaction with a blocked member.

Blocking does not hide information that is already publicly visible to all users.


4. How We Use Your Information

We use the information we collect to:

  • operate and improve the Services
  • personalize your experience
  • curate your advertisement feed
  • analyze usage and trends
  • detect and prevent fraud or security issues
  • communicate with you about your account and the Services

When you interact with advertisements or click book titles (as an Amazon Associate, we earn from qualifying purchases), we may collect information about those interactions.


5. How We Share Your Information

We share Personal Information only when:

  • it is reasonably necessary to provide the Services
  • you have explicitly allowed it
  • we are legally required to do so

We may share information with trusted third-party vendors who perform services on our behalf (such as hosting, analytics, or customer support). These vendors must protect your information to at least the same degree that we do.

We may share aggregated, non-identifiable data with partners.

El Junto is not responsible for what other users do with information they access through the Services, including screenshots, shared messages, or other interactions.

6. Data Security

We take reasonable measures to protect your information. However, no method of transmission or storage is completely secure. You should use caution when sharing information through the Services.


7. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect information from minors. If we learn that we have collected information from someone under 18, we will delete it.


8. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the Services after changes are posted constitutes acceptance of the updated policy.


9. Contact Us

If you have questions about this Privacy Policy, you may contact us at: admin@eljunto.com or 254 Chapman Rd, Ste. 208, #16134 Newark, DE 19702